Wednesday, January 8, 2014

Building Our Brand

build-your-brand2 Everyone has heard the saying "Live, Laugh, Love".  You see it everywhere you go, the grocery store, hobby shops, on t-shirts etc.  But what does it really mean?  And then, if you decide to add thoughts to it like Keith and I did, of "Inspire, Serve" that seems to change everything! Right?!

I think that it means something different for everyone.  In looking around I see "Live [well ~ to the fullest ~ every moment]; Laugh [like you did as a child ~ lots ~ as hard as you can]; Love [like you have never been hurt ~ much ~ beyond words]; Inspire [motivate ~ to cause or create ideas ~ believe in others till they can believe in themselves]; Serve [one another ~ the community]. 

For Keith and me, this is our It.  The reason we are doing what we do, our brand, if you will.   You may be asking yourself "What is a brand, and why does it matter?"  Or you are thinking that I am crazy and that is ok too!  :)

The definition of a Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers."Initially, branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot iron stamp and was subsequently used in business, marketing, and advertising."  No I am not planning to have this burned into my skin (though the tattoo possibilities are staggering!  Must think more about this!), but we definitely want to use it as an identifier to who we are.  We want to be known as the people who do these 5 things on a daily/weekly/monthly/yearly basis. 

Live, Laugh, Love, Inspire, Serve is our brand and over the next few weeks Keith and I will break down each word and what it means to us.

Feel free to let us know how you feel about this, what your brand is, or if you would like some help developing your brand.